Ready to

THISRUPT?

We build brands people pay attention to.

10B+
Impressions
50+
Brands
2
Continents
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Who We Are

Brand, Communications
& Growth

We help brands earn attention, shape perception, and drive action through strategy-led marketing, communications, and culture-driven execution.

A marketing, PR, and communications company building brands that people notice, engage with, and trust. Strategy-led. Execution-strong. Rooted in culture.

Operating across Nigeria and Canada, we bring global thinking and local fluency to every brief we take on.

10B+
Impressions created
50+
Brands served
NG
Nigeria
CA
Canada
What We Do

Our
Capabilities

Six interconnected disciplines pointing at one outcome — brands that earn attention, hold relevance, and convert. Click any capability for full detail.

01
Brand & Strategy

Define how you show up, compete, and win.

  • Brand positioning
  • Campaign strategy
  • Go-to-market planning
  • Cultural insight
View capability → 02
Content & Creative

Ideas people watch, share, and remember.

  • Content strategy
  • Social-first campaigns
  • Video & creative production
  • Editorial & storytelling
View capability → 03
Social Media Management

Manage brand presence, voice, and growth.

  • Strategy & content calendars
  • Community management
  • Performance tracking
  • Platform growth
View capability → 04
Influencer & Cultural Marketing

Drive relevance through people and culture.

  • All-tier influencer strategy
  • Creator partnerships
  • Campaign amplification
  • Trend engineering
View capability → 05
PR & Communications

Shape narratives and manage perception.

  • Media relations
  • Corporate communications
  • Reputation management
  • Crisis communications
View capability → 06
Growth & Amplification

Ensure ideas reach the right audience at scale.

  • Paid media strategy
  • Digital marketing
  • Social amplification
  • Community-led distribution
View capability →
Selected Work

Case Studies

All work ↗
Digital / Influencer
Netflix
UNESCO Short Story Contest

Distribution and influencer amplification driving thousands of qualified applications across Nigeria and Ghana through targeted creator activation.

Read case study
Campaign / Content
Morning Fresh
The Share We Care

End-to-end campaign execution for Morning Fresh's brand-defining social initiative — strategy, content, influencer seeding, and performance tracking.

Read case study
Content / PR
Cussons Baby
Moments — Season 9

Brand storytelling and campaign execution for Cussons Baby's flagship UGC season — creative strategy, influencer tiers, and community engagement.

Read case study
Launch / PR
Carex
Master Launch

Full-scale brand launch campaign for Carex entering the Nigerian market — media relations, influencer amplification, and launch-day execution.

Read case study
Influencer / Events
Pepsi
Confam Campaign & Confam December

Super-celebrity collaboration (Davido, Wizkid, Rema, CKay) + micro-amplifier network. Millions reached; Pepsi positioned as the face of December entertainment.

Read case study
Influencer / Content
7Up
Fido Dido Relaunch

Tiered influencer roster reintroduced Fido Dido to younger audiences and triggered nostalgia in older ones. Millions of impressions; sustained positive sentiment.

Read case study
Our Edge

How We Think

01
Culture-led, not platform-led

We start with people and behaviour, not the algorithm of the week.

02
Strategy before execution

Every brief gets a clear point of view before a single piece of content is made.

03
Built for attention, not noise

We ask: will this earn attention or interrupt it? Only the former gets greenlit.

04
Speed + precision

We move fast without losing quality or intent. Speed is a feature, not a risk.

05
Measurable impact

Impressions, engagement, coverage — everything is tracked and reported.

Partners

Selected Clients

Netflix
Netflix
Digital · Influencer
UNESCO Short Story Contest

Influencer amplification & distribution strategy across Nigeria & Ghana. Thousands of qualified applications.

PZ Cussons
PZ Cussons
Brand · Campaign
Multi-Brand Execution

Full campaign execution across Morning Fresh, Cussons Baby & Carex — strategy through reporting.

Morning Fresh
Morning Fresh
Campaign · Content
The Share We Care

End-to-end campaign: strategy, content, influencer seeding, community management & performance.

Cussons Baby
Cussons Baby
Content · PR
Moments Season 9

Brand storytelling, UGC campaign, influencer tiers, and community engagement for flagship season.

Carex
Carex
Launch · PR
Master Launch Nigeria

Full Nigeria market entry — media relations, influencer amplification, social content & launch-day execution.

Pepsi
Pepsi
Influencer · Events
Confam Campaign

Davido, Wizkid, Rema, CKay + 100+ micro-amplifiers. Pepsi as the sound of December Nigeria.

Access Bank
Access Bank
Integrated · Digital
Brand & Digital Campaigns

Integrated campaigns across digital and brand communications — activation, content, media coordination.

7Up
7Up
Influencer · Content
Fido Dido Relaunch

Tiered influencer strategy across Gen Z and nostalgic audiences. Millions of impressions, character trended.

FirstBank
FirstBank
Campaign · Brand
Issa Vybe & Youth Programs

Strategy, branding & design for December Issa Vybe, First Class Material & Youth Empowerment Program.

Aquafina
Aquafina
Brand · Social
Social Content Strategy

Social content strategy and campaign execution for Aquafina Nigeria across digital platforms.

Lipton
Lipton
Brand · Social
Social & Content Strategy

Content strategy and social campaigns driving brand engagement and audience growth for Lipton Nigeria.

EFinA
EFinA
Communications
PR & Comms Strategy

Communications strategy and PR execution supporting EFinA's financial inclusion mandate across Nigeria.

Seaman's Schnapps
Seaman's Schnapps
Brand · Digital
Brand & Digital Presence

Digital presence and brand content strategy for Seaman's Schnapps across social platforms.

Calypso
Calypso
Brand · Social
Social & Campaign

Social media strategy and brand campaign execution for Calypso Nigeria.

How We Work

The Process

01
Understand

Audience insight, market tension, cultural context. We learn before we act.

02
Define

Strategy, positioning, and a clear message that holds across every touchpoint.

03
Create

Content and campaigns that earn attention rather than interrupting it.

04
Amplify

Distribution through influencers, media, paid channels, and community networks.

Work With Us

Start a
Brief

Not ready for a full call? Start here. Answer a few questions and we'll come back with a clear point of view on how we can help. Takes about 3 minutes.

Step 1 of 6
What do you want to do?
Select all that apply
Step 1 of 6
Who are you targeting?
Select all that apply
Step 2 of 6
What does success look like to you?
Pick the outcomes that matter most
Step 3 of 6
What's your budget range?
Approximate is fine — helps us plan realistically
₦5M
₦1M ₦50M+
Step 4 of 6
What's your timeline?
When do you need this to be live?
Step 5 of 6
Last bit — who are you?
We'll use this to get back to you
Step 6 of 6
✦
Brief received.

We've got what we need to start thinking about your brief. Expect a response within 48 hours — usually sooner. We'll come back with a clear point of view, not a generic deck.

Get In Touch

Let's build something
people won't
ignore.

team@thisruption.com thisruption.com
Start a conversation →